figmenta media case study 1

Healthcare

Integrated Launch of a Healthcare Product

Italy

Objective:

A healthcare company aimed to launch its innovative lactoferrin-based product during a challenging period of high market demand and confusion. The objective was to establish online visibility and drive product awareness effectively among healthcare professionals and consumers alike.

Media content

What We Did

  • Bullet pointLaunched targeted LinkedIn strategies for B2B audiences (pharmacists) and managed organic campaigns on Instagram and Facebook to engage broader consumer demographics.
  • Bullet pointExecuted Google Ads and LinkedIn Ads campaigns to maximize reach and lead generation.
  • Bullet pointLeveraged SEO optimization and designed a media strategy that included placements in major online publications like Corriere della Sera, Fanpage, Oggi, and Sette.

Our work in numbers

  • Bullet point2 Millions- Page views during the campaign period
  • Bullet point9890- Conversions through integrated digital strategies
  • Bullet point11 ROI- Reached at the end of the campaign