Our team was tasked with expanding the acquisition channels for a plant-based snack company, focusing on leveraging TikTok Ads. With the brand already seeing strong performance through Facebook Ads, we aimed to validate TikTok as a viable platform for growth while adhering to their subscription-based business model. The goal was to enhance customer acquisition cost efficiency and maximize long-term value while connecting with a younger, trend-conscious audience.

What We Did

• Designed a TikTok advertising strategy tailored to the brand’s youthful, health-conscious audience, focusing on snackable video content and bold visuals that resonate with TikTok’s fast-paced ecosystem.

• Collaborated with creators to develop authentic, engaging video ads that highlighted the brand’s unique selling points—plant-based, bold flavors, and high protein content.

• Utilized TikTok’s advanced targeting capabilities to refine audience segments, focusing on fitness enthusiasts, vegans, and young professionals. A/B testing was conducted on various creative formats and messaging to optimize performance.

• Partnered with the client’s team to create a cohesive funnel that tied TikTok ads to their subscription offers, ensuring seamless retention strategies aligned with their long-term value goals.

Our work in numbers

• Average 5X ROAS- Within 30 days, proving the platform’s potential for scalable acquisition.
• +15% engagement rate- Outperforming industry averages, and solidifying TikTok as a key driver for brand awareness.